—   Case Study   —

Artificial Intelligence

by Mercedes-Benz

Project

We created an interactive, touch-screen demo for Mercedes-Benz to showcase at the 2017 Consumer Electronics Show (CES).

This project demonstrates the use of Artificial Intelligence, creating innovative solutions for connecting vehicles with smart homes.

The digital persona of the car interacts with other digital personas on the marketplace, solving problems, offering suggestions, and saving time for the driver.

VISUALS & interactions

Creative Direction, UX/UI Design and UI Animations by Tibor Lovas

Environment & Motion

Buildings, Cars, Characters & Motion by Adam Bernath and Vadim Mezentsev

The Map

We designed a fictional city around four real-life scenarios. In order to minimize time under a tight deadline, we visualized the map as an isometric projection.

The Scenarios

Each Point of Interest (POI) has its own Artificial Intelligence (AI) persona that also communicates with the AI of other POIs.

Home

The Home informs the driver once the car is ready according to his standards, broadcasts traffic information and re-connects devices when the car arrives back home.

Office + Delivery

The Office is notified by the Delivery service when a package is received via the trunk of the car.

School

The School sends a notification to the car if soccer training finishes earlier than expected.

Coffee Shop

The Coffee Shop receives an order from the car and notifies the driver that his coffee is ready for pickup and the payment has been received.

Beach

The Beach notifies the car about the surf forecast. The car then notifies the driver about the great surf and asks if he would like to send an excuse to his boss for arriving late to work ;-)

Geo-fence

Intuitively Intelligent

Every time the car approaches the Geo-fence, the car reconnects all devices. When the car reaches the Geo-fence when leaving, the driver is notified about the option to turn off devices in the home.

Messaging Panel

Talk to AI, just like to your Bestie

Thank you!

Find out more about Mercedes-Benz and their technologies and watch the video about this demo.

Seen in CES 2017 Las Vegas
This project was made in cooperation with ScreamingBox and Mercedes-Benz
See the next project

Porter Principles

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